BrainsFirst is the brain behind the youth academies of clubs like AZ, PSV, and Feyenoord.

Since that youth academy, football players at AZ are not only tested for fitness and strength. The players’ brains are also monitored. Starting from Under 12, players have to play simple computer games to examine their cognitive skills. The club collaborates with the company BrainsFirst, just like PSV and Feyenoord, among others, for this purpose.